Wednesday, March 11, 2009

Happy Birthday Darwin!

So February 12, 2009 marked the 200th anniversary of Charles Darwin’s Birthday. Cal Tech hosted a lecture that included 2 of my favorite scientific authors (Michael Shermer and Donald Prothero). Needless to say, I attended.

I won’t go into detail as my explanation would be too wonkish for some friends and too elementary for those who are actually scientists. But these talks covered;

-Darwin’s life, including the gradual and reluctant acceptance and publication of his theory.

-How the fossil record has become far more complete since Darwin’s time, and how this had led not only evolution to be universally accepted in science, but natural selection as they main driving force.

-The disconnect between Biologists (who see mirco-evolution occurring within a span a few generations of small organisms) and Paleontologists (who see macro-evolution having occurred in strata that are separated by), and how they often end up talking 2 different languages.

-A detailed explanation on the painstaking information compiled in 'simple' nucleotides, what they code for, when/how they are activated, etc. only to be added to a much larger data set of genes, in an attempt to eventually better understand the genome of a single-celled organism.


Of course, I got to take a picture with the infamous Michael Shermer, and picked up a copy of his highly acclaimed book: The Mind of the Market: Compassionate Apes, Competitive Humans, and other tales from Evolutionary Economics. In fact, I have already finished the book.

Monday, February 23, 2009

Recycling SEO Articles

As Google puts more and more weight on relevant inbound links, having content-relevant articles to link back to your website is becoming more important. Fortunately, we often tend to have a plethora of in-house copy written that can be recycled into relevant articles that link back to our websites. Furthermore, we can even take existing online articles and rewrite them to 'unduplicate' the article's content (assuming the article has been reposted).

Here is the entire post: Recycle and get Free SEO Articles

Tuesday, February 17, 2009

SEO trends for 2009

I recently wrote a post about changes in Google's search algorithms and what this means for SEO professionals. You can read this post here:

SEO/SEM 2009 Trends

Friday, February 6, 2009

Chris Casarez says: Hello World!

My name is Chris Casarez. I was born in San Bernardino in 1977 and work in internet marketing and search engine optimization. I enjoy reading, hiking, working out, current events, politics, science, and sarcasm.

I've been meaning to create a regular blog sometime (as opposed to blogs specific to a niche, like my SEO blog), so here it is. I'll post more when I have time.